Universal Analytics is officially replaced by Google Analytics 4 – Search Engine Land
Well, it’s finally happening – the dreaded Universal Analytics sunset has started.
Here in the United States, UA is still processing data, but we were greeted by an ominous message when we logged into our account this morning:
- “This property is scheduled to stop processing data very soon. Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.”
This warning started appearing on UA at around 7am EST, once again reminding marketers that they must migrate to Google Analytics 4 to maintain their website measurement.
Why we care. Today’s forced migration to GA4 is a historic transitional moment in digital marketing history. Advertisers now have no choice but to use GA4 if they to track the performance of their websites and campaigns – unless they want to find an analytics alternative outside of Google of course.
How it works. Google has advised that today’s UA shutdown is being rolled out in stages which is why some marketers may still be…
The post Universal Analytics is officially replaced by Google Analytics 4 – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/07/01/universal-analytics-is-officially-replaced-by-google-analytics-4-search-engine-land_2023070147048.html
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