Henderson County News: Ask Matt looks back on 10 years of answers – Hendersonville Lightning
Editor’s Note: Matt Matteson has had so much fun writing his Ask Matt column for the past 10 years that he volunteered to produce this special lookback. With no hesitation we said yes. Matt pulled some of the 600 stories the Lightning has published since 2013 and, where possible, offer a quick update. Sure, not all were relevant today, like where to watch the 2017 eclipse of the sun or the history of the Jim Barkley Toyota Christmas jingle, but Matt mined the archives for the cool stuff that got ink.
Business
A reader asked why so many personal injury law firms advertise on TV. We could have replied, “Well, because they can!” We listed 13 such firms, most of which were based in South Carolina. We also dug up some marketing tips for attorneys: get a catchy slogan and memorable phone number, run the ad from 9 a.m. to 5 p.m., and change it every 10 months. Today, six years after we ran the story, most of those same law firms are still on TV plus a new one, Matthew Yelverton Litigators,…
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