13 of the funniest reactions to GA4: The roast of Google Analytics 4 – Search Engine Land
Marketers haven’t had the easiest time migrating from Universal Analytics to Google Analytics 4.
Some advertisers are so frustrated with the new tool, that they’ve even been holding funerals for UA in the hope that Google might get the message and make a sudden U-turn.
Search Engine Land recently ran a poll to find out how the industry is coping and to give marketers an opportunity to get their voices heard – and the feedback was interesting to say the least.
The enforced switchover is a historic transitional moment in digital marketing history, and we know it’s a big adjustment. But if you don’t laugh, you’ll cry. So with that in mind, we’ve put together a list of the funniest reactions we received to Google’s enforced GA4 switchover. Enjoy!
Short and sweet. Some marketers were able to summarise their experiences with GA4 in just a few words.
- “Mad! Mad! Mad!
- “Total cr*p!”
- “GA4 = LAME!”
- “One word (in fact two words): BS!”
- “What a Waste of our time.”
- GA4 UI team should be fired
“…
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source: https://news.oneseocompany.com/2023/07/01/13-of-the-funniest-reactions-to-ga4-the-roast-of-google-analytics-4-search-engine-land_2023070147059.html
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