GA4 Migration Made Easy: 20 Resources For Google Analytics 4 – Search Engine Journal

Did you forget to complete your properties’ Google Analytics 4 (GA4) setup before the Universal Analytics (UA) deprecation on July 1?

Today, we begin shutting down Universal Analytics as we welcome you to Google Analytics 4. This will not happen overnight, so some Universal Analytics properties may continue to process data. However, all properties have now been added to the queue, and those that have not…

— Google Analytics (@googleanalytics) July 1, 2023

If so, Google Analytics may have created a new GA4 property for you based on the settings from your UA properties when the countdown timer hit zero at midnight.

Alternatively, you may see a message at the top of your Google Analytics dashboard prompting you to complete the GA4 setup:

No matter what state you found your Google Analytics in today, there is no need to panic. We’ve you covered!

Google Analytics 4 Guides

The following GA4 resources should help ease the forced migration from Universal Analytics to Google Analytics 4.

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