Universal Analytics dies aged 11: ‘Be brave and be strong’ – Search Engine Land

Universal Analytics, a platform beloved (or at least tolerated) by marketers, died today (July 1) after 11 years.

Although the digital marketing industry had been warned that Google was preparing to turn off its life support, the news has still somehow come as a shock to many.

Heartbroken marketers across the world have been flooding Twitter to pay their respects, with some even holding their own funerals.

Google Analytics was born in November 2005 after Urchin was acquired by Google and became a free service.

Seven years later, the search engine welcomed Universal Analytics into the world – a service that would go on to revolutionise the digital marketing industry.

The platform went on to grow from strength to strength and quickly became the most used web analytics service on Earth thanks to its many key benefits such as offline conversions and flexible session and campaign timeout settings.

Sadly, in March 2022, Google broke the hearts of advertisers in every corner of the globe…

Read Full Story: https://news.google.com/rss/articles/CBMiQ2h0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vdW5pdmVyc2FsLWFuYWx5dGljcy1kaWVvYml0dWFyeS00Mjg5MjTSAQA?oc=5

The post Universal Analytics dies aged 11: ‘Be brave and be strong’ – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/07/01/universal-analytics-dies-aged-11-be-brave-and-be-strong-search-engine-land_2023070147047.html

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