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Google is enhancing Search ads with AI-powered changes that aim to increase asset flexibility, improve performance, and deliver more relevant ad experiences. Driving the news. Here’s what’s changing: Greater flexibility in RSAs: Google’s AI now assembles and serves headlines, descriptions, and assets dynamically to improve performance. In some cases, Google may omit certain content, like des...

https://news.google.com/rss/articles/CBMiiAFBVV95cUxQMi04MEthM015ZUhRR0xQVzFFZVFOZHF5RUU2NU9ucWcwREcteGVyTFAxQWx0elEzR2NMTldZbmt4bDNfck91cWRCMkJsbVBqWWpHSzJlOEtYU0pBZENpOVlsREF5Q3Z3QnBfQllDVGpzRWN3QWl6QktlVzNjUEJEY0h5aXpuUkVq?oc=5The post Google AI Overviews more volatile than organic rankings: Report – Search Engine Land first appeared on One SEO Company News.

Google Business Profiles now can add backgrounds to the images you upload to your Google Posts, using AI. Victoria Kroll from Google wrote that you can now “can create an engaging AI-generated background for the photos you plan to use in the post.” She posted this in the Google Business Profiles Forums and added that “This new feature will allow you to quickly create an engaging post for your b...

Cory Hedgepeth, senior SEO specialist asks if conversational AI can disrupt Google’s search engine supremacy While ChatGPT has gained significant momentum with its conversational interface and advanced AI capabilities, these very strengths may pose challenges in adapting search users to its platform. Let’s explore the hurdles AI platforms face as they strive to compete with Google’s entrenched ...

Google expands ‘Circle to Search’ to its iOS apps, enhancing visual search for iPhone users. Google brings ‘Circle to Search’ to iOS via the Chrome and Google apps. Lens can now identify “unusual” objects and return AI Overviews. Features are rolling out globally this week, starting with English users. SEJ STAFF Matt G. Southern 2 min read Google is expanding ‘Circle to Search’ to ...

Welcome to our weekly Search Engine Land series – Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I highlight a different Google Ads feature, and what you need to know to get the best results from it, all in a quick 3-minute read. Let’s explore a powerful tool that can help your Google Search ads stand out and improve your click-through rates: keyword inser...

In the crowded field of AI-powered SEO tools, one open-source large language model (LLM) is quietly gaining traction: DeepSeek. While giants like Google and OpenAI dominate the LLM landscape, DeepSeek offers a different approach. Free to use and with a focus on coding and logical reasoning, it presents a unique opportunity for SEOs, particularly those focused on technical optimization. Is DeepS...

For years, marketers have worked to master search algorithms and position their companies well in search results and generate sales. Some invested in rich content and thoughtful optimizations, while others chased quick fixes like keyword stuffing. Now, the rise of AI search engines and generative summaries has upended traditional search behavior, delivering answers directly on results pages and...

SEO isn’t what it used to be. With AI-driven search results, increasing zero-click searches, and more competition for user attention, ranking on Google is tougher than ever. But search is still a major traffic driver – if you adapt. The key? Treat SEO as part of a broader, integrated marketing strategy. This article breaks down a simple framework to align SEO with your overall marketing funnel,...

Whether you’re running a content agency, a digital marketing company, or an end-to-end SEO agency, having the right tools is essential for providing services to your clients. In this line of work, you need the best SEO software to create high-ranking content that will skyrocket your clients’ websites. Some tools boost your agency’s professionalism and credibility if you opt for white-label solu...