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What counts as a “good” conversion rate in 2025? Read Full Story: https://news.google.com/rss/articles/CBMiiAFBVV95cUxQUnJhdDh1NEtoWHBlMFRIaHRCS2FEWk1hSWVPMkhqSEdGLW9rWGVFUGc3WkFOLVpCTGRaekhoejBFeWFFUVlhZWNjWE9CanBIOWpiVUVhbzZRd2xTSWQxLVRtdjE5WXZ3Z3ZfRlY4VC1HdTRoUkxmckI0T0lpX3NFWlRrVDRPZHFJ?oc=5The post What counts as a “good” conversion rate in 2025? – Search Engine Land first appeared on One ...

Roblox unveiled a new immersive video advertising format on its platform and announced a strategic partnership with Google to expand its advertising business reach. Google will roll out these ads across AdMob and Ad Manager, creating significant new revenue opportunities for publishers while giving advertisers contextually relevant ways to reach engaged audiences. Big picture. The gaming giant ...

It was the height of the first Internet craze when my friend and colleague David Lawder wowed our Washington newsroom with two words: “Google it.” And since that day about 27 years ago, from desktops to laptops and eventually smartphones, I have stuck with the search engine cooked up by a couple of Stanford grad students in their dorm rooms. But this week, no more. After years of reading about ...

Sick of seeing the error “Discovered – currently not indexed” in Google Search Console (GSC)? So am I. Too much SEO effort is focused on ranking. But many sites would benefit from looking one level up – to indexing. Why? Because your content can’t compete until it’s indexed. Whether the selection system is ranking or retrieval-augmented generation (RAG), your content won’t matter unless it’s in...

Today’s question from Kazi is such an honest and important one for our industry. Kazi asks: “I’m new to this sector. Should I start an agency as an one-man employee? I know it sounds ridiculous, but I am very much in need of work – more specifically, in need of money. So, I think an agency will have better pull power than me working as a solo search engine optimizer because clients won’t get a...

It appears that Google is letting Reddit’s AI translated pages rank too well within its search results. This is in addition to Google letting Reddit get a lot of other search visibility, but AI translation, well, that should really not perform so well. Glenn Gabe wrote this up in detail in his article named Reddit AI translations have scaled across languages and Google rankings are booming. Gle...

Google is testing adding a disclaimer or piece of text on the AI Overviews within the desktop and mobile search results that says “Check important info.” I guess this is Google being a bit more cautious about some AI Overviews? I am not able to replicate this but Brodie Clark spotted this and posted about this on X and on SERPAlerts. He wrote, “Makes sense considering the recent rollout expansi...

It’s time for the monthly Google Webmaster Report – the April 2025 version. This month we had the Google March 2025 core update kick off and finish rolling out. Google launched AI Mode, AI Overviews are now powered by Gemini 2.0, we saw some weird AI search tests, expansion of AI Overviews and a whole slew of AI changes. Google Search Console announced the 24-hour view in the API at the Google ...

14 years ago, Google did another Gmail prank on April Fools known as Gmail Motion. I’ll embed a video of that Gmail prank below. But here are photos from Jason Toff on Instagram of the behind the scenes recording of this prank. It is pretty cool to see this now. There are more photos on Instagram. This post is part of our daily Search Photo of the Day column, where we find fun and interesting p...

Google’s John Mueller and Danny Sullivan discussed why AI generated content is problematic, citing the newly updated quality rater guideline and sharing examples of how AI can be used in a positive way that has added value. Danny Sullivan, known as Google Search Liaison, spoke about the topic in more detail, providing an example of what a high quality use of AI generated content is to serve as ...