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Search engine optimization (SEO) has the potential to drive valuable traffic and potential customers to your small business’s website. But it’s hard to compete against larger brands with more resources. The best SEO tools for small businesses can help you identify opportunities, roll out campaigns, and measure your performance. You can choose from a range of paid and free SEO tools. Here’s ...

Google launched shared conversations in Google Bard about a week ago and forgot to ensure search engines can’t index the results. The robots.txt had(s) nothing in it to block bard.google.com/share from being indexed and since Google Search likes to index things, it indexed those public conversations. Here is a screenshot of what I saw yesterday afternoon (click to enlarge): Note, this morning w...

Gamification is a powerful concept that turns ordinary activities into engaging and enjoyable experiences by borrowing elements from games. It’s all about adding fun and motivation to tasks that might otherwise seem ordinary. By integrating game-like features such as points, rewards, and competition into non-game settings like work, learning, or customer interactions, gamification creates e...

According to Kevin Werbach, an associate professor of legal studies and business ethics at the Wharton School at the University of Pennsylvania, “gamification is the use of game elements and game design techniques in non-game contexts.” In other words, gamification is a strategic and thoughtful approach to enhancing non-game contexts by incorporating relevant game elements and game design t...

You may have heard content siloing recommended as an effective way to structure your site for search engines. But siloing, by its strictest definition, can actually limit your site’s performance and usefulness. In this article, we’ll explain silo SEO and how it works. Then we’ll cover why it’s not such a good idea and how to optimize your site architecture instead. What Is Silo SEO? Silo SE...

Conjointly’s Market Test is a suite of surveying tools that allows you to quickly and efficiently test and validate your designs from a group of real US consumers, at a very affordable price. Testing your designs and content on real consumers has many benefits for both designers and businesses. It not only validates your ideas and concepts but also allows you to make data-driven decision...

Social media is a powerful marketing tool for real estate firms because it helps you reach a wide audience, engage with potential clients, and get leads. Use this guide to learn real estate social media content ideas that’ll help grow your business. Pro tip: Use a social media management tool such as Semrush Social Media Toolkit to make the most of your realtor social media content. It help...

A request for proposal (RFP) in marketing is an efficient way of finding the expert help you need to grow your brand. Without one, it’s easy to pick the wrong digital marketing agency partner and get stuck paying for services that don’t benefit your business. In this article, you’ll learn what an RFP in marketing is and how to create one. We’ve also included a free RFP template to streamlin...

Making a resume or CV is one of those tasks that we all have to do. But did you know you can actually create one in PowerPoint? If that’s the tool you are most comfortable with, it is possible. PowerPoint can also be a good option for a resume or CV if you need something highly visual in a presentation style. You can then export it from PowerPoint to any other format you need so that yo...

Additions to private browsing account for many of the changes in iOS 17 Safari, but the new features don’t stop with turning on locked private browsing. You can also change the default search engine you use when in private browsing mode. Previous versions of Safari have let you designate a default search engine — out of the book, Safari uses Google for searches. But iOS 17 marks the first time ...