What Is Silo SEO and Is There a Better Option?

You may have heard content siloing recommended as an effective way to structure your site for search engines.

But siloing, by its strictest definition, can actually limit your site’s performance and usefulness.

In this article, we’ll explain silo SEO and how it works. Then we’ll cover why it’s not such a good idea and how to optimize your site architecture instead.

What Is Silo SEO?

Silo SEO is a form of website architecture that involves grouping content by topic into self-contained sections of your website.

Content within each group (or “silo”) is interlinked, but the key part of this strategy is that silos remain isolated and don’t link between each other.

Creating a hierarchy of pages on your site and connecting them is part of technical SEO—a search engine optimization process that makes your site easier to crawl and index.

So, what does a silo structure look like?

Let’s say you have a gardening blog for content marketing purposes. From your homepage, you split your site into distinct categories (silos).

You might have these three category pages:

• Sowing seeds
• Plant care
• Gardening equipment

Everything you write about seeds will fall under the “sowing seeds” silo. And you’ll link posts within this silo to each other.

For example, say you have an article about the best seeds to sow in the summer. You can link from that to articles on the best seeds to sow in the spring, fall, and winter.

The same process goes for posts in the “plant care” and “gardening equipment”...