SEO Software for Small Businesses: The 15 Best Tools

Search engine optimization (SEO) has the potential to drive valuable traffic and potential customers to your small business’s website. But it’s hard to compete against larger brands with more resources.

The best SEO tools for small businesses can help you identify opportunities, roll out campaigns, and measure your performance.

You can choose from a range of paid and free SEO tools.

Here’s a list of some of the best SEO software for small businesses so you can get an edge on your competitors.

Google Analytics (GA)

Google Analytics is Google’s tool for monitoring and analyzing website traffic.

It’s a one-stop-shop for learning who visits your website, how they got there, and what they do on your site.

73% of the 10,000 most popular websites in the world use GA. It’s the undisputed website analytics market leader.

What makes it so popular?

First, it’s free. But it’s also easy to set up and customize.

All you need to start is a Google account. Sign in to GA, then it will guide you through the setup process. If you get stuck, use our simple guide to GA setup.

Once that’s done, data will populate your GA account in real time.

GA4 is the latest iteration of Google Analytics. It succeeds Universal Analytics (UA), which Google phased out in 2023.

It’s highly configurable. You can create detailed custom reports. But even straight out of the box it’s a powerful small business SEO tool.

You can use it to monitor data on:

• Acquisition: What channels does your traffic come from?
• ...