25 Low-Effort Real Estate Social Media Content Ideas

Social media is a powerful marketing tool for real estate firms because it helps you reach a wide audience, engage with potential clients, and get leads.

Use this guide to learn real estate social media content ideas that’ll help grow your business.

Pro tip: Use a social media management tool such as Semrush Social Media Toolkit to make the most of your realtor social media content. It helps you publish posts, analyze performance, track competitors, and schedule campaigns.

25 Real Estate Social Media Content Ideas to Drive Engagement

The best real estate social media strategy includes a mix of educational, promotional, and interactive posts.

Why?

Because a varied social media calendar helps you appeal to a wider, more diverse audience. You’ll increase awareness, build trust, and turn fans into potential buyers.

Here are 25 real estate content ideas to help you gain visibility and attract potential leads.

1. Showcase New Listings

Sharing property listings is one of the most common real estate social media posts. But to attract the right buyers, you need to go beyond the basics and effectively communicate your property’s value.

Here’s an example from a real estate firm that gets it right:

In addition to several high-quality photos of the property, they include a clear description highlighting its selling points and unique features. This instantly grabs attention and piques interest.

Use the highest quality images you can. A grainy, poorly lit image makes it difficult for...