9 Ultimate Growth Hacking Strategies + Examples

What Is Growth Hacking?

Growth hacking tests various marketing techniques to identify rapid expansion opportunities.

In other words, you try different ideas quickly to see what works. Then you scale the ones that do and abandon those that don’t.

This is how effective growth hacking strategies play out.

For example, PayPal grew to over 100 million members rapidly thanks to one simple idea:

Incentivize current users to bring in new users.

The company offered $20 for signing up. Then another $20 if you referred a new customer.

This amount dropped to $10 (then $5) because of its popularity and cost. Plus PayPal’s value as a service became the pull as it grew.

Here’s what the offer looked like on the homepage in 2000:

Image Source: Viral Loops

You can still refer friends today on PayPal. But it works a little differently.

They have to sign up and spend at least $5. Then you both earn $10 cashback.

Your business likely doesn’t have millions to spend on signup and referral bonuses. But PayPal is only one example of a successful growth hacking strategy in action.

Here are nine growth hacking strategy ideas and brands that used them to succeed:

1. Implement Referral Marketing When Customers Love Your Product

A referral marketing strategy rewards current customers for inviting friends and family to try out your product.

But this growth hacking technique will only work if customers already love your product and find it valuable.

For example, PayPal’s “$10 cashback for each...