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The goal of any marketing strategy is to attract and convert members of your target audience into loyal, paying customers. But that’s easier said than done. Ultimately, a successful strategy lies in the thorough combination of understanding your target audience’s needs and providing the information and content necessary to drive them to conversion. Something you’ll need to consider along t...

Digitalization has become the buzzword of the past decade, especially with the evolution of broadband internet, both mobile and fixed. High-speed internet is enabling new ways of doing business by relying more on electronic communications and transactions. The control of these digital tools used in business requires certain know-how, hence the term “digital skills” being emphasized nowadays. Ba...

There is a lot of fear about what is to come in 2023, especially with the massive number of layoffs seen in 2022 and the beginning of this year. However, startups are a potential source of growth and hope in uncertain times, especially when it comes to supply chains and innovation. Learn more by checking out these startup predictions for 2023. Expect Remote Work to Continue to Grow The pandemic...

As I mentioned briefly last week, Google announced mass layoffs last week, and I discuss what I know so far about it. There are also reports that Google is pushing advertisers to use third-party resellers and not their internal staff. The DOJ sued Google again to break up its ad business. Microsoft announced its earnings, showing how Bing’s search ad growth continues to slow. Bing also may have...

Bharati Ahuja is the Founder of WebPro Technologies LLP. She is also an SEO Trainer and Speaker, Blog Writer, and Web Presence Consultant, who first started optimizing websites in 2000. Since then, her knowledge about SEO has evolved along with the evolution of search on the web. Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiMWh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vYXV0aG9yL2J...

In the early 2000s, web search was mostly limited to search engines and online directories available at the time. But we have come a long way since then. Optimizing for search remains important today. But users no longer solely rely on traditional search engines to look up information. I believe it’s time for SEO professionals to think beyond Google and search engines and start looking at searc...

KOL stands for Key Opinion Leader. KOL is also the name of a company taking on the task of ranking all the people in the world for all the concepts in human knowledge. KOL: Uses in Marketing The applications may seem self-explanatory, but there are a variety of approaches you can take. Some, however, may present serious problems, others can mean opportunities for your brand or business. The ide...

As the Federal Reserve continues its inflation-fighting tightrope act, market moves suggest that investors may be feeling more at ease with the central bank’s actions. That’s not necessarily a good thing. What’s happening: The Fed is widely expected to reduce the pace at which it is hiking rates to a quarter of a percentage point in its upcoming meeting in February, following a similar decelera...

Lewes Beach parking workshop Jan. 30 The City of Lewes will host a public workshop on Lewes Beach parking permit system recommendations at 6 p.m., Monday, Jan. 30, at the Rollins Center. Mayor Andrew Williams said he expects further parking-related workshops. See the workshop agenda and link at lewes.civicweb.net. Joint meeting in Lewes Jan. 31 The City of Lewes and Lewes Board of Public Works ...

In this article, Rachel walks you through various ways that product teams can utilize to build relationships with customers. She will share some tips and tricks from her experience that have helped her nurture customer relationships and build better products. Nurturing connections with your customers is one of the most effective ways to gain valuable insight into their experiences with your...