Content Marketing Vs. Product Marketing: What’s Right for Your Brand?

The goal of any marketing strategy is to attract and convert members of your target audience into loyal, paying customers. But that’s easier said than done.

Ultimately, a successful strategy lies in the thorough combination of understanding your target audience’s needs and providing the information and content necessary to drive them to conversion. Something you’ll need to consider along the way, though, is the type of marketing you should be utilizing—which often begs the question, “what’s the difference between content marketing and product marketing?”

We take a closer look at the key elements that differentiate these marketing strategies so you can gain a thorough understanding of your options and determine the type that best suits your current marketing needs.

Content Marketing Vs. Product Marketing: What’s the Difference?

Both content marketing and product marketing can be extremely valuable tools for your brand when used in the right context. However, to do this successfully, you must be able to distinguish between these alternatives.

With product marketing, you try to show potential customers what a particular product is, how it can help them, why it’s better than competing choices, and why they should buy now. It usually relies heavily on paid advertising to demonstrate the product experience and convert leads and prospects into sales. Content marketing, as an alternative, aims to highlight your expertise and show consumers what you know. This includes...