Moving on from search engine optimization to search optimization – Search Engine Land

In the early 2000s, web search was mostly limited to search engines and online directories available at the time. But we have come a long way since then.

Optimizing for search remains important today. But users no longer solely rely on traditional search engines to look up information.

I believe it’s time for SEO professionals to think beyond Google and search engines and start looking at search holistically.

Beyond Google: The reality of today’s search landscape

As the competition online increases, the best way to do right by our clients is to ensure we’re working to improve their visibility, not just on search engines like Google, but also on social media platforms where their target audiences are searching.

Nowadays, a substantial share of web searches happens on social media platforms. More than social networking, these websites and apps are where many of today’s web users knowingly – or unknowingly – search via hashtags, trending topics and the like.

While we’ve gotten used to…

Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiQ2h0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vZnJvbS1zZW8tdG8tc2VhcmNoLW9wdGltaXphdGlvbi0zOTIyNTPSAQA?oc=5

The post Moving on from search engine optimization to search optimization – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/01/27/moving-on-from-search-engine-optimization-to-search-optimization-search-engine-land_2023012739792.html

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.