KOL: The New Search Engine That Ranks People – AOL
KOL stands for Key Opinion Leader. KOL is also the name of a company taking on the task of ranking all the people in the world for all the concepts in human knowledge.
KOL: Uses in Marketing
The applications may seem self-explanatory, but there are a variety of approaches you can take. Some, however, may present serious problems, others can mean opportunities for your brand or business.
The idea of employing a KOL for marketing has been around since the 1940s. Paul Lazarsfeld and Elihu Katz proposed the two-step communication flow and the notion of opinion leadership at that time, following a presidential election. Nowadays, it is a form of marketing that focuses on disseminating a message by working with one or more influencers with a sizable following on various social media platforms, or experts in academic circles.
A key opinion leader, therefore, influences a certain number of people who can also convince others, which results in a multiplicative effect. As a platform, KOL…
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source: https://news.oneseocompany.com/2023/01/27/kol-the-new-search-engine-that-ranks-people-aol_2023012739793.html
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