Where should you spend your SEO budget? – Search Engine Land

Incoming links, or backlinks, still matter for SEO. But they are becoming less important for Google. We know the latter to be true since Googlers have reiterated this for years.

In November, Duy Nguyen from Google’s search quality team expressed the same, while explaining why link building campaigns are a waste of time and money and indicating where to allocate your SEO spend instead:

“…you probably should not waste your money in spamming links. That money is much needed in creating a great website with great user experience and helpful content.”

However, I don’t think spending 100% of your SEO budget on UX and content alone is enough to drive organic search results. Just going after links won’t cut it in most markets either.

What you need is a balanced SEO budget. Achieving that balance is not always easy.

To determine the best possible SEO budget, you must put a premium on tasks that move the needle. Read on to learn how.

The ‘good old days’ of backlinks are (not yet) over

When…

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The post Where should you spend your SEO budget? – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/01/27/where-should-you-spend-your-seo-budget-search-engine-land_2023012739801.html

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