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Google Ads have entered the chat – the Google Search Generative Experience (SGE) conversational chat, that is. On the heels of the AI-powered enhancements announced at Google I/O earlier this month, Google gave advertisers a slightly more precise picture of the ads plans within SGE today at Google Marketing Live: Google is experimenting with directly integrating Search and Shopping ads within t...

Merchants will soon have a new tool in their advertising toolbelt: Google’s Product Studio. With the help of generative AI, Product Studio will help merchants create unique product imagery. Here’s what was announced today at Google Marketing Live. With this tool, advertisers can lean on Google’s generative AI to help enhance their creative in a handful of new ways: Custom Product Scenes. With t...

Google AI can now pull automatically created assets (ACA) based on the context of a search query itself. Google announced this new ACA program feature at Google Marketing Live today. Until now, Google Ads could skim landing pages using AI and machine learning to automatically create assets from various eligible sources, based on predictive performance and relevance. But this addition of generat...

Goodbye Merchant Center, hello Merchant Center Next. Today at Google Marketing Live, Google officially unveiled a new, simplified version of Merchant Center, called Merchant Center Next. More than just the look and feel of Merchant Center Next will change. For example, products can be automatically populated from a merchant’s website. Why we care. This new change should remove the headaches fro...

A unique new tool – chat – will let you create Google Ads campaigns. Using Google AI, a new interface will help users set up campaigns directly within the online editor in a conversational format, Google announced today at Google Marketing Live 2023. The best part: it’s optional, not required. Chat or not, it’s entirely up to you and your accounts. How it works. To get started, users can simply...

Artificial Intelligence has already infiltrated nearly every sector of our lives, including search engines. Not long ago, we saw the advent of ChatGPT, an advanced language model developed by OpenAI. ChatGPT showcased the potential of AI in generating human-like text and engaging in ‘meaningful’ conversations. This development set the stage for the integration of AI in search engines. Google, a...

Bing Search is the default search engine on Open AI’s popular ChatGPT service, Microsoft announced today. Microsoft said that Bing is now the default search experience on ChatGPT. Who will see it. First ChatGPT Plus subscribers will begin to see Bing Search as an option starting today. Then free users of ChatGPT will “soon” be able to use it by enabling a plugin. What it does. This will give Ch...

Microsoft Corp. is bringing its Bing search engine to OpenAI Inc.’s ChatGPT, further tightening ties with the artificial intelligence startup in a bid to challenge Google. Bing will be part of the premium ChatGPT Plus service starting Tuesday, Microsoft said, and the search engine will come to the regular version of the chatbot soon. Using Bing lets customers get up-to-the-minute information, w...

Is this the future of online customer reviews? Microsoft this morning said it will use generative artificial intelligence to automatically summarize app reviews by customers. “We are making it faster and easier for customers to scan reviews for apps by using the power of AI to compile thousands of reviews into a simple summary, enabling customers to discover new content with ease,” says Panos P...

Microsoft says Bing will become the default search engine for OpenAI’s ChatGPT, giving the popular generative AI chatbot “timelier and more up-to-date answers with access from the web,” including citations. Currently, the default GPT 3.5 engine behind the free version of ChatGPT has a “knowledge cutoff” of September 2021. A “browsing” feature is available in beta to people who subscribe to Chat...