Google Search Generative Experience integrates Search, Shopping ads – Search Engine Land
Google Ads have entered the chat – the Google Search Generative Experience (SGE) conversational chat, that is.
On the heels of the AI-powered enhancements announced at Google I/O earlier this month, Google gave advertisers a slightly more precise picture of the ads plans within SGE today at Google Marketing Live:
Google is experimenting with directly integrating Search and Shopping ads within the AI snapshot and conversational mode.
There will also be the experimentation of newer native formats that leverage generative AI for ad creation customized to the user journey.
How it looks. Just two weeks ago at Google I/O we saw ad units living above the SGE experience in a different colored section that was clearly labeled “Sponsored.” The new ads will have a bold “Sponsored” identifier but are mixed in with the results provided in the conversational chat.
For example (cover your eyes SEOs), Google displays a sponsored listing as the top result for a conversational query of [hiking…
The post Google Search Generative Experience integrates Search, Shopping ads – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/05/23/google-search-generative-experience-integrates-search-shopping-ads-search-engine-land_2023052345167.html
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