Google Ads will create AI-powered assets that target search queries – Search Engine Land
Google AI can now pull automatically created assets (ACA) based on the context of a search query itself.
Google announced this new ACA program feature at Google Marketing Live today.
Until now, Google Ads could skim landing pages using AI and machine learning to automatically create assets from various eligible sources, based on predictive performance and relevance. But this addition of generative AI offers a new twist for advertisers.
Why we care. The addition of generative AI addition to ACAs should be a boon to relevancy for advertisers. Leveraging other ads and landing pages for better query matching should make ads more dynamic and effective if you are ok with giving up control to Google AI.
But be careful. While this technology can greatly improve your ad’s relevancy, it might not be the best bet for highly regulated industries or brands with stringent compliance standards. By giving up complete control to AI, Google will be the final say on what is displayed on your ads….
The post Google Ads will create AI-powered assets that target search queries – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/05/23/google-ads-will-create-ai-powered-assets-that-target-search-queries-search-engine-land_2023052345161.html
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