Google Ads lets you create campaigns using conversational AI – Search Engine Land
A unique new tool – chat – will let you create Google Ads campaigns.
Using Google AI, a new interface will help users set up campaigns directly within the online editor in a conversational format, Google announced today at Google Marketing Live 2023.
The best part: it’s optional, not required. Chat or not, it’s entirely up to you and your accounts.
How it works. To get started, users can simply respond to a prompt for a preferred landing page. Google AI will generate the following for that campaign:
- Keywords.
- Headlines.
- Descriptions.
- Images.
- Assets.
The process isn’t fully automated. Users can still edit all the suggestions before pushing them live to the world.
Google Ads has already leveraged AI and machine learning for campaign help. But this interface is more of an integrated experience.
In the demos, the Google Ads AI shows that it generated a specific number of keywords/headlines/descriptions or other assets for review and cues up alongside the chat for easy editing.
Users…
The post Google Ads lets you create campaigns using conversational AI – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/05/23/google-ads-lets-you-create-campaigns-using-conversational-ai-search-engine-land_2023052345154.html
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