Google: Merchant Center Next to replace Merchant Center – Search Engine Land
Goodbye Merchant Center, hello Merchant Center Next.
Today at Google Marketing Live, Google officially unveiled a new, simplified version of Merchant Center, called Merchant Center Next.
More than just the look and feel of Merchant Center Next will change. For example, products can be automatically populated from a merchant’s website.
Why we care. This new change should remove the headaches from less technical folks struggling with feeds while also bringing better insights for those data-hungry retailers. The Insights within the Performance tab look promising, especially for those prioritizing product error fixes.
Merchant Center Next vs. Merchant Center. Merchant Center has been a manual process consisting of setting up a product feed along with all required products, pricing, imagery, descriptions and more.
Merchant Center Next will detect all of this from your website and pull it in automatically. There’s good news, though: merchants can edit said products or turn the feature off…
The post Google: Merchant Center Next to replace Merchant Center – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/05/23/google-merchant-center-next-to-replace-merchant-center-search-engine-land_2023052345153.html
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