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September 20, 2023

What Is ChatGPT & 6 Ways to Use It as a Marketing Tool

What Is ChatGPT? ChatGPT is an advanced chatbot developed by OpenAI that uses artificial intelligence (AI) and natural language processing (NLP) to generate relevant, human-like responses to prompts. What that means for you is that you can ask ChatGPT questions. And it’ll answer you in a conversational tone. More specifically, the tool can: Answer questions (and follow-up questions) Genera...
September 20, 2023

Google September 2023 Helpful Content Update Current Impact & Volatility – Search Engine Roundtable

Google started to roll out the Google September 2023 Helpful Content Update last Thursday afternoon and I’ve been seeing mixed signals about how strong and widespread this update is. There are definitely site owners and SEOs claiming some of their sites were hit hard but the tracking tools are reporting relatively calm weather since the update started. The chatter is pretty heated in the variou...
September 20, 2023

A Beginner’s Guide to Google Hummingbird [2023]

What Is Google’s Hummingbird Algorithm? Hummingbird is the codename of an algorithm update Google implemented in 2013 to improve search results. Algorithm here means Google’s complex system of locating and presenting the most relevant results from its index of websites and pages. Instead of presenting webpages containing searchers’ keywords, Hummingbird aims to help Google understand and ma...
September 20, 2023

Google Site Names Issues For News Tab – Search Engine Roundtable

Last week we reported that the Google site names issues, according to Google, have massively dropped off, after the last big upgrade to site names in Google Search. Well, that might not be the case for the Google news tab. To be fair, I suspect the news tab may not be using the Site names structured data to determine the name of the site? Maybe it is pulling from Google Publisher Center or some...
September 20, 2023

AFL, NRL and soccer top the list of Australia’s favourite hobbies – Lismore City News

https://news.google.com/rss/articles/CBMiZ2h0dHBzOi8vd3d3Lmxpc21vcmVjaXR5bmV3cy5jb20uYXUvc3RvcnkvODM1NzQ3NC9zdXJwcmlzaW5nLWludGVyZXN0cy1hdXNzaWVzLWFyZS1zZWFyY2hpbmctZm9yLW9ubGluZS_SAQA?oc=5The post AFL, NRL and soccer top the list of Australia’s favourite hobbies – Lismore City News first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
September 20, 2023

How to Optimize for Local Search Results

What Is Franchise SEO? Franchise SEO is the process of optimizing your online presence to boost visibility and increase local traffic for your franchise business. You’re making your offline business (e.g., a store or services) known to local searchers by optimizing your online presence. SEO for a franchise typically involves tasks like: Prioritizing local keywords Optimizing your Google Bu...
September 20, 2023

Naver generative AI search engine Cue: goes beta – The Korea JoongAng Daily

https://news.google.com/rss/articles/CBMiemh0dHBzOi8va29yZWFqb29uZ2FuZ2RhaWx5LmpvaW5zLmNvbS9uZXdzLzIwMjMtMDktMjAvYnVzaW5lc3MvdGVjaC9OYXZlci1nZW5lcmF0aXZlLUFJLXNlYXJjaC1lbmdpbmUtQ3VlLWdvZXMtYmV0YS8xODc0MDgx0gEA?oc=5The post Naver generative AI search engine Cue: goes beta – The Korea JoongAng Daily first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
September 20, 2023

What They Do & How to Use Them

Google has a suite of free tools, tests, and reports to help site owners and SEO professionals analyze and improve their website’s search performance. We’ll cover the eight best Google SEO tools so you know what they do and how and why to use them. 1. Google Search Console for Technical SEO Google Search Console (GSC) is a free SEO tool that allows you to track your site’s health and perfor...
September 20, 2023

Gen Z is using TikTok as their top search engine. Here’s what South … – News24

Gen Z is using TikTok as their top search engine. Here’s what South … Read Full Story: https://news.google.com/rss/articles/CBMikQFodHRwczovL3d3dy5uZXdzMjQuY29tL25ld3MyNC90ZWNoLWFuZC10cmVuZHMvbmV3cy9nZW4tei1pcy11c2luZy10aWt0b2stYXMtdGhlaXItdG9wLXNlYXJjaC1lbmdpbmUtaGVyZXMtd2hhdC1zb3V0aC1hZnJpY2Fucy1zZWFyY2gtZm9yLTIwMjMwOTIw0gEA?oc=5The post Gen Z is using TikTok as their top search engine. Here’...
September 20, 2023

10 Business Benefits of Content Marketing

Strategic content marketing has a proven track record of helping businesses grow brand awareness. But there are plenty of other benefits too, from building relationships to boosting your bottom line. In this article, we’ll explore 10 benefits of effective content marketing and show you why it’s worth your time and investment. 1. Increases Conversions Great content gives people the informati...