What They Do & How to Use Them

Google has a suite of free tools, tests, and reports to help site owners and SEO professionals analyze and improve their website’s search performance.

We’ll cover the eight best Google SEO tools so you know what they do and how and why to use them.

1. Google Search Console for Technical SEO

Google Search Console (GSC) is a free SEO tool that allows you to track your site’s health and performance. You use it to help improve your visibility and ranking in the search engine results pages (SERPs).

For example:

You could use it to track metrics that detail your search traffic changes. That way, you know which strategies are working and which aren’t.

Here’s what one of your reports could look like:

You want to improve these numbers to get more organic traffic from Google. Because more traffic means more leads and conversions. In other words, more sales and signups.

As a byproduct, you may find it gets you more traffic on Bing and other search engines, too.

What You Can Use Google Search Console For

You can use Google Search Console to:

• Understand how your site is performing on Google
• Review the pages that Google can already find and index
• Submit your sitemap and individual URLs for crawling and indexing
• Identify technical SEO issues to optimize your website

To set up GSC, sign in to Search Console with your Google account. The first time you log in, you’ll see this pop-up:

Choose between two options: Add a domain or a URL prefix. Follow the steps in our guide to understand...