What Is ChatGPT & 6 Ways to Use It as a Marketing Tool

What Is ChatGPT?

ChatGPT is an advanced chatbot developed by OpenAI that uses artificial intelligence (AI) and natural language processing (NLP) to generate relevant, human-like responses to prompts.

What that means for you is that you can ask ChatGPT questions. And it’ll answer you in a conversational tone.

More specifically, the tool can:

• Answer questions (and follow-up questions)
• Generate content ideas
• Create marketing content (e.g., emails, website copy, etc.)
• Write business emails and cover letters
• Explain difficult concepts in simple terms
• Translate text into different languages
• Create Excel formulas
• Summarize long passages of text
• And more

For example, here’s how ChatGPT responded to the command, “Give me a quick overview of how ChatGPT works:”

ChatGPT was first made accessible to the public in November 2022 with the GPT-3 (and GPT-3.5) model.

Since then, OpenAI has also released a newer version of the product that runs on GPT-4.

But what’s the technology behind this conversational chatbot?

And how can you use it to boost your marketing efforts?

Let’s find out.

How Does ChatGPT Work?

ChatGPT was developed by the AI technology company OpenAI in November 2022.

Like other AI chatbots, ChatGPT uses a type of machine learning called a large language model (LLM) to analyze and understand patterns in the data it’s fed.

GPT stands for Generative Pre-trained Transformer:

• Generative. It generates new information
• Pre-trained. It goes through pre-training to understand...