How to Optimize for Local Search Results

What Is Franchise SEO?

Franchise SEO is the process of optimizing your online presence to boost visibility and increase local traffic for your franchise business.

You’re making your offline business (e.g., a store or services) known to local searchers by optimizing your online presence.

SEO for a franchise typically involves tasks like:

• Prioritizing local keywords
• Optimizing your Google Business Profile
• Creating locally relevant content
• Removing or updating duplicate content

Any franchise business with a physical location or delivering services in a particular area can benefit from franchise SEO.

Optimizing your franchise’s online presence can mean increased visibility that results in more calls, website visits, bookings, and sales.

However, it’s not as simple as including your location in your page titles.

Let’s take a look.

What Are the SEO Challenges for Franchises?

Franchise owners who want to improve their visibility online for a local audience face some unique challenges.

Duplicate Content

Duplicate content is text that completely matches or is similar to text on another page.

It’s also one of the most common issues with franchise websites.

Here’s an example of two search results on page one for a Starbucks coffee blend:

When you offer the same licensed products or services as other businesses, duplicate content can be challenging to avoid.

Franchises must maintain consistent branding and a similar user experience to meet customer expectations. Naturally, their...