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Google is blocking some Canadian users from viewing news content in what the company says is a test run of a potential response to the Liberal government’s online news bill. Also known as Bill C-18, the Online News Act would require digital giants such as Google and Meta, which owns Facebook, to negotiate deals that would compensate Canadian media companies for republishing their content on the...

We view ChatGPT-3 as the current leader in a fast growing market that will see significant investment and development by leading, large technology companies globally. Like prior technology developments, we believe artificial intelligence (AI) will ultimately be additive to employment and economic growth. No, this wasn’t written by ChatGPT…but it probably could have been ChatGPT-3 is a chatbot ...

My company has a unique vantage point as a communications firm that serves media and technology brands, and sometimes where they both meet in adtech. That position illuminated how the emergence of social media and the algorithmic digital advertising model has indelibly impacted society. Seemingly overnight, platforms that earned money through monetizing user attention became the primary brokers...

On Content People, host Meredith Farley interviews creative professionals and leaders to get a behind-the-scenes look at their career experiences and turn that into actionable advice for listeners. Tune in to hear from experts in various media, and get inspired to find contentment in your own creative career. Episode #11 Summary Dina Denham Smith, founder and CEO of Cognitas, is more than j...

Google is conducting a small test where the search company is blocking news content in Google Search for fewer than 4% of Canadian users for the next few weeks. A Google spokesperson confirmed this test with Search Engine Land, adding that this is a “potential product response to Bill C-18.” What’s being tested. Google is testing blocking news across all Canadian publisher websites, in Google S...

If you want to improve your marketing performance, you may not need to add headcount or invest more in media. Instead, the most effective strategy might be prioritizing inbound SEO efforts. Inbound SEO is the process of optimizing your marketing content to rank higher in search results so your audience can find and engage with your content easily. This guide from Conductor explains how inbound ...

Qatar Airways Cargo has collaborated with the South Korean air cargo platform iNOMAD to provide increased visibility of rates and capacity for its customers when booking shipments in the region. The iNOMAD platform has been designed to transmit and receive information from logistics-related service providers and master loaders, including airlines. It is claimed to be the first company that link...

Where have all the images gone? There is a big trend right now where designers are creating home page hero areas that only include text, but no images or video. It’s an interesting aesthetic that puts a lot of focus on words and letters. It can be elegant and beautiful or quickly turn disastrous. And it takes quite a bit of nuance and art to get right. As you notice more of these popular ...

Google just announced that they’re adding four new Performance Max (PMax) features. TBD. There is no word on when exactly the new features will be rolled out. Campaign-level brand exclusions – for added control to ensure PMax doesn’t serve on branded queries advertisers may want to avoid. Page feeds – this feature gives advertisers flexibility to help send traffic to a specific set of landi...

For the greater part of the last decade, Google released a slew of updates enriching the mobile-first search experience. There was the mobile-friendly algorithm update from 2015 and the switch to mobile-first indexing in 2019. In October 2021, Google introduced continuous scrolling on mobile. It’s a sensible change that matches users’ browsing experience in their social feeds. Fast forward to D...