Design Trend: Text Only Homepages | Design Shack

Where have all the images gone? There is a big trend right now where designers are creating home page hero areas that only include text, but no images or video.

It’s an interesting aesthetic that puts a lot of focus on words and letters. It can be elegant and beautiful or quickly turn disastrous. And it takes quite a bit of nuance and art to get right.

As you notice more of these popular sites, you can decide how you feel about them. Personal? We think, if done well, they can be a beautiful example of design on the web.

What is the text-only homepage design trend?

It’s one of those trends that needs almost no explanation because it’s exactly what you’d expect – websites that only feature text-only designs for the homepage or hero area.

No matter what direction the design takes, this trend is sure to grab your attention due to an often simple style and attention-grabbing words.

With the right concept, these can be beautiful visual compositions that lend themselves to readability and direct messages. With more difficult fonts, they can be somewhat illegible and fall flat.

The hallmarks of this trend are bold homepages in terms of typography. While some of the font choices may be oversized or experimental, this is not always the case. These designs often have high color contrast.

There is also a repeat of this trend that is almost all text. You’ll see all the other features of a text-only design, but often with a small icon, illustration, or animation that serves as...