February 23, 2023  SEONews
Back

Google Search remains the go-to news discovery platform – Search Engine Land

Google Search remains the top platforms for U.S. adults to research major news events but Gen Z seems to be more inclined to head to TikTok than other generations, according to a new survey.

Why we care. For publishers, TikTok is the new Facebook. As happened with Facebook years ago, publishers flocked to Facebook, only to slowly watch Facebook squeeze the life out of referral traffic and engagement.

Regardless, TikTok right now may be a legitimate path for publishers to reach the so-called Generation Z (or those born 1997 or later). We’ll see if TikTok follows a similar path as Facebook did with publishers, and whether users end up flocking to the “next TikTok,” assuming one emerges.

Google Search and news, by the numbers. Broken down by generation, here’s how many respondents said they start researching a major news event on Google:

  • Baby boomers: 48%
  • Gen Xers: 47%
  • Millennials: 45%
  • Gen Z adults: 39%

Gen Z and TikTok. 14% of respondents said they start researching a major news…

Read Full Story: https://news.google.com/rss/articles/CBMiR2h0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vZ29vZ2xlLXNlYXJjaC10aWt0b2stbmV3cy1kaXNjb3ZlcnktMzkzNTI00gEA?oc=5

The post Google Search remains the go-to news discovery platform – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.



source: https://news.oneseocompany.com/2023/02/23/google-search-remains-the-go-to-news-discovery-platform-search-engine-land_2023022341089.html

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.