4 new Google Performance Max features are coming soon – Search Engine Land
Google just announced that they’re adding four new Performance Max (PMax) features.
TBD. There is no word on when exactly the new features will be rolled out.
- Campaign-level brand exclusions – for added control to ensure PMax doesn’t serve on branded queries advertisers may want to avoid.
- Page feeds – this feature gives advertisers flexibility to help send traffic to a specific set of landing page URLs on their website.
- Video creation – we’re making this easier by incorporating more editing tools directly into the campaign setup workflow.
- Additional reporting – asset group level reporting and budget pacing insights will continue to help advertisers increase their understanding of how campaigns are performing.
Why we care. Advertisers have been asking for improvements to PMax for quite some time, and it seems like Google is at least trying. The ability to view conversions, conversion value, and other metrics at the asset group level allows advertisers to refine their…
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source: https://news.oneseocompany.com/2023/02/23/4-new-google-performance-max-features-are-coming-soon-search-engine-land_2023022341081.html
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