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Academic institutions are currently experiencing unprecedented changes. While some higher education marketers might find these changes daunting, others are embracing the revolution as an opportunity for growth. With the right further and higher education marketing strategies, universities can drive interest and appeal to the new student generation. The challenges of further and higher education...

AI-powered chatbots are becoming more integrated into search engines, providing users with more accurate and summarized information. Several search engines, including Perplexity AI, Bing AI, NeevaAI, YouChat, and Andi, have incorporated AI technology to enhance the user experience. These search engines offer unique features such as transparency in displaying sources and providing summaries of ...

Today, we’re bringing you a collection of science and technology PowerPoint templates for making more compelling arguments in your tech and science related presentations. Every science presentation needs charts and graphs to engage and entertain the audience. Same goes for tech-related presentations. A presentation at a tech conference or startup meeting won’t be complete without infogra...

SEO writing tools help you improve your content. Here are the top reasons why you need them and the tools I use to improve my writing. 1. To find the best keywords to target If your goal is to rank high on Google, writing content without targeting any keywords is risky. You can get lucky, but ranking in Google without proper targeting will behard. A better approach is to analyze keyword...

The latest algorithm update led to more fluctuations in search positioning than previous updates Google’s March 2023 core update, rolled out over 13 days between March 15th and March 28th, appears to have been significant, resulting in ‘notable ranking fluctuations’ in Google Search results. Writing on Search Engine Land, Barry Schwarz said: This update was indeed a big one, and caused a lot ...

Independent PR and creative agency Keep Left has launched a content series ‘Upskill your Financial Wellbeing’ for ANZ, hosted on YouTube starring influencer, writer and comedic content creator, Louis Hanson. The series provides viewers with the skills and information they need to upskill their financial wellbeing and feel good about their money. Over twelve three-minute episodes, Hanson tackles...

By Peter Hoskins Business reporter Chinese technology giant Alibaba has announced plans to roll out its own artificial intelligence (AI) ChatGPT-style product called Tongyi Qianwen. Its cloud computing unit says it will integrate the chatbot across Alibaba’s businesses in the “near future” but did not give details on its timeline. In recent months, technology companies around the world have unv...

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A media outlet in Kuwait has unveiled a virtual news presenter generated using artificial intelligence (AI) with plans for it to read online bulletins. “Fedha” appeared on the Twitter account of the Kuwait News website earlier this week as an image of a woman, her light-coloured hair uncovered, wearing a black jacket and white T-shirt. She, in classical Arabic, said, “I’m Fedha, the first prese...

Maar wat maak ‘n goeie geaffilieerde bemarkingswebwerf? Watter produkte bevorder dit? En hoe kry dit mense om sy aanbevelings te besoek en te koop? Om hierdie vrae te beantwoord, kom ons kyk na ‘n paar goed uitgevoerde geaffilieerde bemarkingsvoorbeelde en ontleed wat hulle so suksesvol maak. Die Barbecue Lab is ‘n redelik tradisionele voorbeeld van geaffilieerde bemarking. Dit beoordeel en...