Google’s core update causes search volatility – What’s New in Publishing
The latest algorithm update led to more fluctuations in search positioning than previous updates
Google’s March 2023 core update, rolled out over 13 days between March 15th and March 28th, appears to have been significant, resulting in ‘notable ranking fluctuations’ in Google Search results. Writing on Search Engine Land, Barry Schwarz said:
This update was indeed a big one, and caused a lot of ranking volatility across many verticals in the Google search results.
Schwartz looked at data from two analytics providers – Semrush and RankRanger – to gauge the impact of the update.
Semrush said the March 2023 update led to more volatility in search positioning than the September 2022 core update. The March 2023 core update hit a peak of 8 on Semrush Sensor’s data volatility scale; the September 2022 core update peaked at 5.
RankRanger acknowledged the March 2023 core update as significant, with its Rank Risk Index showing high levels of volatility on the day after Google began to roll…
The post Google’s core update causes search volatility – What’s New in Publishing first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/04/11/googles-core-update-causes-search-volatility-whats-new-in-publishing_2023041143323.html
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