SEO Writing Tools (Do You Really Need Them?)

SEO writing tools help you improve your content. Here are the top reasons why you need them and the tools I use to improve my writing.

If your goal is to rank high on Google, writing content without targeting any keywords is risky. You can get lucky, but ranking in Google without proper targeting will behard.

A better approach is to analyze keyword data using a tool like Ahrefs and write your content using that knowledge.

Below, I’ll outline four ways you can use Ahrefs to help identify the best keywords to target.

1. To understand the keyword difficulty and competition

The first method I’d suggest is to add your keyword to Ahrefs’ Keywords Explorer and look at the Keyword Difficulty (KD) of the keyword.

For this example, I’ve used the keyword “typewriter.”

Ahrefs estimates it’s a hard keyword to rank for. We’ll need backlinks from ~77 websites just to rank on the first page of Google for this keyword.

Let’s contrast this with a more specific search. Let’s say we’re looking for this typewriter song; we might then enter “leroy anderson typewriter.”

Ahrefs estimates that this is a much easier keyword to rank for. We’ll need backlinks from only ~two websites to rank on the first page of Google.

The bottom line here is that not all keywords are created equal. So choose your battles (and your keywords) carefully.

2. To identify low-competition keywords

Let’s return to Keywords Explorer, plug in a keyword phrase, and head over to...