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Google has slightly updated its Google crawlers and fetchers documentation to say that it will pick the protocol, HTTP/1.1 and HTTP/2, that “provides the best crawling performance” for Googlebot. In fact, it may even switch protocols between sessions, if it needs to. The change to the document was so small that Google didn’t even document the document change in its updates page. Google wrote: G...

The demand for fast access to information has made search engines and web browsers vital tools for navigating and discovering content on the expansive internet. These tools enable users to access a diverse array of resources, ranging from informational web pages to specialized services. While there are many options available, a few undisputed leaders dominate the global market. Here are the mos...

Google is testing swapping out the blue buttons within the local pack with gold buttons. In this example, the blue call phone icon is now in a gold color, on dark mode. This was spotted by Len Raleigh who posted on X with this screenshot: The only gold I’ve seen in the search results were gold verification badges and of course, review stars. Forum discussion at X. Read Full Story: https://news....

Robots.txt just turned 30 – cue the existential crisis! Like many hitting the big 3-0, it’s wondering if it’s still relevant in today’s world of AI and advanced search algorithms. Spoiler alert: It definitely is! Let’s take a look at how this file still plays a key role in managing how search engines crawl your site, how to leverage it correctly, and common pitfalls to avoid. What Is A Robots.t...

https://news.google.com/rss/articles/CBMiiwFBVV95cUxOdXpsbG5tai1rcmxrQ1lsa3E3RmE4NzRmbW16Q2h5WXJzeDJ2aGdieVQ5OFFXXzVJaW5hTTd2U1BwVnZjT2RVWDRObC1iNDRhX0NlaG9ERFhwckRVV3dQWGR5am9FTGR2RmNlNmdwNWlMUEpaLTJ3N05ZeFBfT2hpaG4yZ1U2Nkt5T2NN?oc=5The post Google’s adtech monopoly faces historic antitrust test – Search Engine Land first appeared on One SEO Company News.

https://news.google.com/rss/articles/CBMib0FVX3lxTE1rVjBySXp0Rk5XbXdIdDdXZWxhYmVqbnB2MEpMODBqY2otaEJwdVpLWVUwbldZMzkxZDZLN1NJeEU0TWE1TUdMbDdmOVdjdXlLRXNHZi1KRlotUzE4dUVVQ011b25vallhUUxIMHFpUQ?oc=5The post Google Ads Creative Studio to sunset in Q1 2025 – Search Engine Land first appeared on One SEO Company News.

Google isn’t just facing legal problems in the U.S. as the DOJ demands Chrome to be sold off: the company is now under pressure in the EU. The EU’s DMA (Digital Markets Act) — which has been the bane of multiple corporations — has forced Google to rework how its search engine will display results in the region. This process kicked off when certain service providers raised complaints about reduc...

https://news.google.com/rss/articles/CBMiekFVX3lxTE82TnBVNG4yRXdTdGdib1p2NHM1cWRXZEFKNWVwR1FkeWVWWmFtUkhTUHJsb1VuUGNpVkV1Q0tmT25sc0lxZVZ2N0pmcVNsLXA1N2d5SjZhdjhSbUNTamxwX0hrandmQmo4QWV2U0tlczRUeFJvSDFlMzdB?oc=5The post Google Search Takes More Traffic Away From Web Publishers – Make Tech Easier first appeared on One SEO Company News.

https://news.google.com/rss/articles/CBMiW0FVX3lxTE1EdEthdlkyZGlyRHZYQ2V2YUlLOXRLc0lpVEx3bjQ5dURVazltODBXVlF4TGFUNV9EalE4TXEwcVhzZVpmbTF1TVZ3bm5MUGFQN1YzTy1aaG53dVk?oc=5The post Rob Tindula – Search Engine Land first appeared on One SEO Company News.

https://news.google.com/rss/articles/CBMikAFBVV95cUxOaDM2Z2E4R3U2VVVwTk13UkN2R1ZVbU5mTnZETDVmcGItLUlPUFFLaUV1X1pUelJvTGZtZTFoeFY5Q3FDSjNDelBSd3U1S2NmMmVWR1hGWGN3T0M2WFRvZE1mVWNFX3oxTXl2R2tndnVOekgyd25sckNnMVFDVG5OWlFlSzE2WUprcEpjUTk1ZGw?oc=5The post Google November 2024 Core Update Heats Up Again At Tail End – Search Engine Roundtable first appeared on One SEO Company News.