Google Playing Videos In Overlay In Search Results Can Reduce YouTube Engagement – Search Engine Roundtable
Two years ago, we saw Google playing videos, mostly YouTube videos, in an overlay that really gave almost zero incentive for the searcher to click over to the YouTube page. The issue is that you don’t get the subscribe or like buttons, or even the ability to comment, on the Google Search video overlays – you do get views and ads in the videos but not the other engagement signals.
This new video play overlay from within the Google Search results seems more consistent now but it doesn’t always work.
Glenn Gabe spotted it over the weekend and wrote on X, “I’m consistently seeing this across accounts now, and via incognito.” He then went on to ask YouTube liaisons “do you know where these views would show up in YouTube Analytics? I’m referring to the search feature in Google’s 10-blue links that triggers the video in a new window (in the SERPs) versus driving users to YouTube directly.”
Here is a GIF of this in action:
Now, I don’t always get this, it depends on the query. For example,…
The post Google Playing Videos In Overlay In Search Results Can Reduce YouTube Engagement – Search Engine Roundtable first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/11/27/google-playing-videos-in-overlay-in-search-results-can-reduce-youtube-engagement-search-engine-roundtable_2024112759264.html
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