Google reluctantly changes how its search engine works in the EU – PhoneArena
Google isn’t just facing legal problems in the U.S. as the DOJ demands Chrome to be sold off: the company is now under pressure in the EU. The EU’s DMA (Digital Markets Act) — which has been the bane of multiple corporations — has forced Google to rework how its search engine will display results in the region.
This process kicked off when certain service providers raised complaints about reduced traffic due to how the company was processing searches. Around 30 percent reduction in traffic was seen by retailers, hotels, airlines and other sites. The complaints alleged that this began after recent tweaks to Google’s search algorithms.
Oliver Bethel — legal director at Google — called the proposed changes “difficult trade-offs” and said that Google was “very reluctant” to go through with the revisions. Bethel also claimed that the new changes would not benefit consumers or businesses in Europe.
One of the proposed revisions includes allowing services to showcase prices and pictures….
The post Google reluctantly changes how its search engine works in the EU – PhoneArena first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/11/26/google-reluctantly-changes-how-its-search-engine-works-in-the-eu-phonearena_2024112659251.html
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