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To measure your content marketing efforts, you must first know which metrics to track. In this guide, we’ll show you 14 content marketing metrics to keep an eye on. But first, let’s make sure we understand what content marketing metrics are. What Are Content Marketing Metrics? Content marketing metrics are quantitative (numerical) and qualitative (descriptive) data points you can use to eva...

With the new CSS linear() easing function on the horizon, the possibilities of what we can do to create natural-feeling animations and transitions in the future are greatly expanded. Jhey Tompkins looks at the current state of CSS easing in this article and demonstrates what we can expect from linear(), including handy tools to get your hands on it today. To paraphrase a saying that has alw...

Learn how to turn off trending searches on Google on: Jump to the relevant section based on your device type. So you don’t have to see search suggestions like these anymore: Note: Our instructions refer to the Google homepage as “google.com.” But feel free to navigate to your localized version. And know that you’ll need to repeat these steps to turn off trending searches on multiple devices...

The Financial Times and its journalism are subject to a self-regulation regime under the FT Editorial Code of Practice: www.ft. Read Full Story: https://news.google.com/rss/articles/CBMiYmh0dHBzOi8vd3d3LmludmVzdG9yc2Nocm9uaWNsZS5jby51ay9uZXdzLzIwMjMvMDkvMjIvcmVndWxhdG9yLWNyYWNrZG93bi1jb3VsZC1odXJ0LXRlY2gtZWFybmluZ3Mv0gEA?oc=5The post Regulator crackdown could hurt tech earnings – Investors’ Chr...

Google has dominated search for decades. But since Microsoft integrated AI functionality with OpenAI’s ChatGPT, Microsoft Bing has seen dramatic growth in users. So, Google vs. Bing—which search engine is better? And how are they different in terms of user experience and SEO? We used Semrush data to analyze the market share and traffic trends of Google vs. Bing. Read on to find out which se...

In the hospitality industry, where experiences are crucial and first impressions are everything, social media marketing is crucial for attracting, entertaining, and retaining customers. Whether you’re a single boutique hotel or part of a renowned hotel chain, the way you present your brand on social media can significantly impact your bookings, brand reputation, and overall success. In this...

Improve your offline tracking and turn your Google Ads leads into sales. Learn to track clicks to offline conversions using your CRM, and optimize your actual revenue. Watch On Demand More and more companies are discovering the benefits of a well-run PPC program. PPC can be so much more than just a lead generation tool. With many different campaign types available in Google and Microsoft Ads, a...

Black Hat SEO is a term widely employed by industry experts to characterise any tactics that are considered to violate search engine rules or raise ethical concerns. Black Hat SEO practices have been in existence for nearly as long as search engines have been ranking websites. However, modern algorithms have significantly raised the bar, making it far more challenging for websites to gain a...

The Yomiuri Shimbun Yahoo Japan Corp., which operates the Yahoo News portal website, may have a “superior bargaining position” with regard to news content provided by media operators, according to a Japan Fair Trade Commission report issued Thursday. The commission’s market study report on news content distribution examined the state of transactions between news media operators and IT giants su...

I’ve attended BrightonSEO for 10 years, but this year’s conference was one of my all-time favorites. (And it looks like the rest of the team also enjoyed it!) Here’s my breakdown of September’s event and why I think it’s come a long way since its humble beginnings in a room above apub. Day zero: Sunshine, seaside, and our very first SEO workshop OK, I know what you’re thinking: The U.K....