14 Content Marketing Metrics to Track for Success

To measure your content marketing efforts, you must first know which metrics to track.

In this guide, we’ll show you 14 content marketing metrics to keep an eye on.

But first, let’s make sure we understand what content marketing metrics are.

What Are Content Marketing Metrics?

Content marketing metrics are quantitative (numerical) and qualitative (descriptive) data points you can use to evaluate the impact and effectiveness of your content marketing strategy.

These metrics include organic search traffic, views, traffic sources, click-through rate (CTR), and social shares. Among many others.

Here’s a look at a few metrics you can find in Google Analytics 4 (GA4):

Different metrics convey different things. So you need to pick the metrics to track depending on the format, the channel, and your goals.

For example, return on investment (ROI) measures how well your content marketing efforts are contributing to your business’s profitability.

And metrics like comments on your social media posts can help you understand how engaged your audience is with your social media content.

Analyzing metrics can help you:

• Evaluate how your existing content is performing
• Identify which content types resonate the most with your target audience
• Gauge whether your content marketing efforts are contributing to your overarching business goals

You can use this information to optimize your content marketing strategy. For better performance and to justify your marketing spend.

Now, let’s get into...