Comparing the Two Search Engines

Google has dominated search for decades. But since Microsoft integrated AI functionality with OpenAI’s ChatGPT, Microsoft Bing has seen dramatic growth in users.

So, Google vs. Bing—which search engine is better? And how are they different in terms of user experience and SEO?

We used Semrush data to analyze the market share and traffic trends of Google vs. Bing. Read on to find out which search engine is better for you and how they differ.

A Short History of Bing and Google

First, a bit of history.

Let’s take a look at how each search engine started out. And how they’ve developed over the years.

Google

While pursuing their PhDs at Stanford University in 1998, Larry Page and Sergey Brin started working on Google—then named “Backrub”—from their dorm rooms. Their mission was to organize the vast amount of information on the internet and make it accessible to users.

While there had been attempts at making basic search engines, Google was different.

Google’s search algorithm, PageRank, was the first to consider a webpage’s backlinks to assess its quality and deliver highly relevant search results.

Over the years, Google grew exponentially. Not only as a search engine but in many other areas. Such as business tools (Google Docs), email (Gmail), cloud storage (Google Drive), navigation (Google Maps), translation (Google Translate), video sharing (YouTube), browsers (Google Chrome), and much more.

Also, Google recently launched a generative artificial intelligence chatbot...