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In this guide, you’ll learn about UTM codes, which are the foundation for marketing campaign measurement in Google Analytics 4 (GA4). What Is a UTM Code? A UTM code is a snippet of text appended to the end of a link URL that points back to your website. It helps you track and measure the performance of your digital marketing campaigns. When a UTM-coded link is clicked, it sends data to Goog...

New investment comes from existing backers for Travelport’s long-term success Travel technology provider and GDS Travelport has announced that a group of its existing equity holders and lenders have agreed to invest $570 million of new equity financing into the Company. The new financing will give Travelport a “robust capital structure”, enable further investment into Travelport’s technology pl...

A competitive analysis (or market competitive analysis) is a process where you collect information about competitors to gain an edge over them and get more customers. However, the problem is that “traditional” competitive analysis is overkill for most businesses — it requires impractical data and takes too long to complete (and it’s very expensive if you choose to outsource). A solution to ...

UK’s shift in technology market, is what was said by our Prime Minister on his visit to the London Tech Week and puts his words as “tectonic plates of technology are shifting”, the UK must harness innovation to become the best place for tech businesses to invest and grow, in turn growing the economy and creating jobs. Putting this as the forefront, we are now seeing both start-ups and small bu...

What Is Content Repurposing? Content repurposing (also called content recycling) is the practice of adapting existing pieces of content to use them for different formats or platforms. To efficiently increase your content production and reach a wider audience. For example, you can repurpose a blog post as a video. Or turn a webinar into a downloadable guide. Just look at how one concept can ...

What Is SEO Competitor Analysis? An SEO competitor analysis (also called an SEO competitive analysis) is the process of researching your competitors to gather insights about their keyword, content, and backlink strategy and using those insights to improve your own SEO. In this article we’ll cover: Why an SEO competitor analysis is important How to run an SEO competitive analysis How to cre...

Career Ambitions writes…How do you feel about the rapid development in AI? Fascinated? Terrified? Maybe a little bit of both? Whilst the possibilities it offers are undoubtedly exciting, the alarming predictions in the media about how AI could kill certain jobs, has left many of us feeling anxious about how our future careers will look in an AI world. Katherine Wiid, Career Management Coach, ad...

One Year of ChatGPT: How A.I. Read Full Story: https://news.google.com/rss/articles/CBMiSWh0dHBzOi8vd3d3Lm55dGltZXMuY29tLzIwMjMvMTIvMDUvdGVjaG5vbG9neS9haS1jaGF0Z3B0LWdvb2dsZS1tZXRhLmh0bWzSAQA?oc=5The post One Year of ChatGPT: How A.I. Changed Silicon Valley Forever – The New York Times first appeared on news.oneseocompany.com.

Career Regret On The Rise Amongst Gen ZStartups.co. Read Full Story: https://news.google.com/rss/articles/CBMiMGh0dHBzOi8vc3RhcnR1cHMuY28udWsvbmV3cy9nZW4tei1jYXJlZXItcmVncmV0L9IBAA?oc=5The post Career Regret On The Rise Amongst Gen Z – Startups.co.uk first appeared on news.oneseocompany.com.

Electric vertical take-off and landing (eVTOL) vehicles bring out the very best futuristic, gravity-defying and green versions of us all. The idea is not entirely new, offering vertical movement with lateral mobility and making the concept of a runway almost trivial. It offers blades and batteries and a quiet that few know in our existing aviation world. It dares us to conceive of having an e...