The Lean Guide (With Template)

A competitive analysis (or market competitive analysis) is a process where you collect information about competitors to gain an edge over them and get more customers.

However, the problem is that “traditional” competitive analysis is overkill for most businesses — it requires impractical data and takes too long to complete (and it’s very expensive if you choose to outsource).

A solution to that is a lean approach to the process — and that’s what this guide isabout.

In other words, we’ll focus on the most important data you need to answer the question: “Why would people choose them over you?”. No boring theory, outtakes from marketing history, or spending hours digging up nice-to-have information.

In this guide, you willfind:

• A real-life competitive analysis example.
• Templates: one for input data and one for a slide deck to present your analysis to others.
• Step-by-step instructions.

Our template consists of two documents: a slide deck and a spreadsheet.

The Slide deck is the output document. It will help you present the analysis to your boss or your teammates.

The spreadsheet is the input document. You will find tables that act as the data source for the charts from the slide deck, as well as a prompt to use in ChatGPT to help you with user review research.

We didn’t focus on aesthetics here; every marketer likes to do slide decks their own way, so feel free to edit everything you’ll findthere.

With that out of the way, let’s talk about the process. The template...