How to Get More Out of Every Piece

What Is Content Repurposing?

Content repurposing (also called content recycling) is the practice of adapting existing pieces of content to use them for different formats or platforms. To efficiently increase your content production and reach a wider audience.

For example, you can repurpose a blog post as a video. Or turn a webinar into a downloadable guide.

Just look at how one concept can translate into a variety of pieces:

Benefits of Repurposing Content

Recycling different pieces is an efficient and cost-effective way to create content. More specifically, it can:

• Increase reach: Repurposing content expands its lifespan and allows it to reach new audiences and work across different platforms
• Improve engagement: Adapting content for various formats enables you to engage with your audiences on different platforms
• Save money while increasing production: Creating multiple pieces centered around the same content takes less resources than creating each of those same pieces from the ground up

It’s no wonder our 2023 State of Content Marketing report shows that 42% of marketers and business owners say that updating and repurposing content leads to content marketing success.

Here’s an example of how repurposing can yield these types of benefits:

Let’s say you have a how-to blog post that’s been very successful. So, you turn it into a YouTube tutorial to reach different segments of your audience who likely wouldn’t see the blog post.

You can even turn that same blog post...