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Still struggling to get your social media marketing strategy on track, and working to promote your business – and ideally, generate leads? There’s a lot to consider, and to keep on top of, which can be difficult for anyone, but for small businesses owners, in particular, who are generally limited in terms of the amount of time they have to spare, it can be almost impossible , especially i...

Dive Brief: Investments toward applied AI, which includes ML, computer vision and natural-language processing, grew 150% between 2018 and 2021, according to a report from the McKinsey Technology Council released last week. In 2018, businesses spent $66 billion on applied AI technologies, compared to $165 billion in 2021. The business functions with the highest rates of AI adoption are produ...

Are you looking for ways to improve your eCommerce website design? Want to know the best features to include on your eCommerce product pages? The team from Optimonk share the eCommerce best practices you should follow in this infographic. Here are a few things they cover: Product images Promotions Upsell products Customer reviews Loyalty system Discount deadline Check out the infograph...

Could finding the right employee for your company be as simple as swiping left or right on a profile? This tech platform is hoping employers find their perfect match. Lynk, an AI-driven knowledge management platform, recently announced its new product, TalentHub, a search engine that matches job applicants and companies according to their profile and criteria they both submitted — much like a...

With Eminem and Snoop Dogg performing at the recent MTV VMA Awards via their Bored Ape avatarsand within the Yuga Labs ‘Otherside’ metaverse project, will that spark a new resurgence in NFT interest? It’d take a big push, given the drastic downturn in the NFT market. Maybe this could be it? Either way, Meta is gearing up for the next stage of NFT engagementwith an expansion of its NFT s...

SACRAMENTO – As hot, dry conditions and strong winds continue to fuel dangerous wildfire conditions across the West, Governor Gavin Newsom today announced the deployment of firefighting resources to Oregon to help combat the Rum Creek Fire. At the request of Oregon Governor Kate Brown, Governor Newsom directed the California Governor’s Office of Emergency Services (Cal OES) to immediately dep...

YouTube’s looking to make it easier for people to run YouTube channels and content promotions with the addition of a new ‘Promotions’ tab in YouTube Studiowhich would alleviate the need for users to run their YouTube ad campaigns via Google Ads Manager instead. As explained by Youtube: “We’ve heard that creators want more tools to help grow their channel and reach a wider audience, so we ...

Meta is putting its $6 billion stake in Indian internet provider Reliance Jio to work, via a new eCommerce integration for WhatsAppcalled ‘JioMart’, which will enable Indian WhatsApp users to browse and shop within the WhatsApp UI. As you can see in these example screens, JioMart is essentially an online shopping platform within WhatsApp, which will help Meta expand its eCommerce push in...

Google is testing two new labels in search results: Quick Read 5 Min. Read. What it looks like. The labels were shared on Twitter. Here are screenshot of both types, via @Ozaemotion and @lilyraynyc: Short content can be helpful content. For nearly a decade, skyscraper content and 10x content have been popular concepts. In short, the idea behind both was that “length is strength.” Some SEO c...

A comparison of an original and deepfake video of Facebook CEO Mark Zuckerberg. (Elyse Samuels/The Washington Post via Getty Images) The Washington Post via Getty Images Mark Zuckerberg’s virtual-reality universe, dubbed simply Meta, has been plagued by a number of problems from technology issues to a difficulty holding onto staff. That doesn’t mean it won’t soon be used by billions ...