Google tests Quick Read, 5 Min. Read labels in search results – Search Engine Land

Google is testing two new labels in search results:

• Quick Read
• 5 Min. Read.

What it looks like. The labels were shared on Twitter. Here are screenshot of both types, via @Ozaemotion and @lilyraynyc:

Short content can be helpful content. For nearly a decade, skyscraper content and 10x content have been popular concepts. In short, the idea behind both was that “length is strength.”

Some SEO correlation studies appeared to back up the idea because Page 1 of Google is full of articles at 1,000+ words.

However, word count is not a ranking signal. And searchers have been growing tired of clicking on articles that discuss the entire history of a topic before finding the answer to their question buried somewhere in a 2,000+ word blog post.

Axios has built an entire news strategy around smart brevity.

Does that mean all long-form content is bad? No. In some industries, longer content is good, necessary and acceptable.

There is also no need to revisit your content strategy at this point….

Read Full Story: https://searchengineland.com/google-search-quick-read-5-min-read-labels-387599

The post Google tests Quick Read, 5 Min. Read labels in search results – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/08/29/google-tests-quick-read-5-min-read-labels-in-search-results-search-engine-land_2022082928664.html

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