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Instagram was once a photo-sharing app. Now, the platform has grown into an ideal channel for marketing. They came with a handy feature, especially for influencers and marketers: Instagram Insights. Instagram Insights help you understand who your followers are, what content they engage with the most, and when your audience is most active on Instagram. It’s basically a goldmine for marketi...

If I could give one piece of advice about the best way to start a successful community, it would be to build the one you need yourself. I launched Tech Ladies for selfish reasons. I worked in tech but didn’t have many female colleagues, and I wanted to build a network that could help me grow and weather any job change. Also, it was fun and validating to meet other women facing the same ...

The Q4 holiday rush is in full swing and Microsoft has just unveiled 7 new updates for October. In addition to the release of Multimedia Ads, Smart Campaigns, and a Multi-platform solution, Microsoft is pulling out all the stops with new tracking templates, markets, and shopping feed improvements. Let’s take a look. Performance Max import solution Microsoft has a built-in solution within Goog...

South Korean internet giant Naver is acquiring leading online resale platform Poshmark for $1.2 billion, the companies announced Monday. Under the terms of the deal, Naver is paying $17.90 a share in an all-cash deal. Poshmark shares rose 14% in after-hours trading on the news. Naver, which operates a search engine and ecommerce platform in South Korea, said the deal with Poshmark will help i...

A girlfriend was left in disbelief over her partner’s spelling of Lanzarote in a Google search – after he searched for holidays in ‘lands of roti’. Alisha Gibson was out for lunch with her boyfriend Scott Clarkson when the pair were brainstorming where to go on holiday together. The Canary Island of Lanzarote sprung to mind. Alisha, 23, went to grab their food and left mechanic Scott to his o...

Dubai, UAE: Customer engagement and retention specialist WebEngage has released a case study, shedding light on strategies and technologies that enabled the global travel marketplace Wego to achieve an outstanding conversion rate. Wego has registered a 20X increase in email open rates and 27,000 unique conversions every day. These figures have significant implications for the travel industry,...

LEXINGTON, Ky. (Oct. 4, 2022) — University of Kentucky Libraries will welcome University of California, Los Angeles Professor of Gender Studies and African American Studies Safiya Noble, Ph.D., on Oct. 4, for a discussion of the ways digital media intersect with issues of race, gender, culture, power and technology. Drawing on research from her new book, “Algorithms of Oppression: How Search ...

The South Korean internet giant Naver has agreed to buy Poshmark, a popular secondhand retailer based in the United States, for $1.2 billion. It is Naver’s largest acquisition to date and a sign of the company’s broadening global ambitions. Sometimes referred to as the “Google of South Korea,” Naver is a wide-ranging internet services provider that began as a search engine before expanding in...

From making your first hire to expanding your team, here’s what you need to know Your business is your baby. You nurture it, love it, and put a ton of time and energy into its growth. It’s no wonder that the thought of hiring your first employee (or expanding your team even more) makes you […] The post 503: The Do’s & Don’ts Of Hiring appeared first on Amy Porterfield | Online Marke...

SEO KPIs (key performance indicators) are the most important SEO metrics that are closely tied to business growth. They determine the actions you take, so you should choose the KPIs wisely. In this article, we’ll go through 12 common SEO KPIs and discuss if and how you should track them. Search visibility measures how visible your brand is in the market. Sometimes also referred to as SERP...