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Virtual campus tours, which many schools implemented initially as a way to keep up with the technological times, proved a necessity once the COVID-19 pandemic disrupted the normal flow of the college-seeking process. [ 21 Places Worth Seeing on College Tours. ] Now, college admissions and marketing professionals say virtual campus tours are a vital component of the college search. Using 360-d...

Not that long ago, it was all about Facebook, Instagram, and Twitter, but now everyone is talking about TikTok. It seems like every top brand is on there, and even smaller businesses like it Elf Cosmetics and start-ups like Vessi are taking the platform by storm. The social media site is so wildly popular that TikTok total user spending on Google Play and the App Store exceeded $824 mill...

In news that will surprise no one, Meta has today confirmed that it is shutting down its ‘Bulletin’ newsletter platformjust 18 months after its initial launch. Another sign of Meta’s fleeting interest in the latest trends, the company launched Bulletin in April 2021, as part of an effort to take a piece of the growing newsletter market, with platforms like Substack seeing massive growth ...

Not being able to edit a Tweet might not seem like a big deal, but it is. If you’ve ever used Twitter, you know exactly what I mean. And even if you haven’t ever used Twitter, let me remind you of this: But now the days of typo-fueled media chaos are over with the addition of Twitter’s most anticipated feature: Edit Tweet! Well, kid or. Bonus: Download the free 30-...

An effective marketing strategy underlines business growth, and often its very existence. From meeting the target audience’s needs and helping you build brand loyalty to determining the right prices for your products and services, the right strategy maximizes your chances of making it in the business world.  Marketing Strategy Definition A marketing strategy is a company’s long-term plan ...

Some clients have compared SPG Web + Marketing LLC’s new offering to Pokémon GO, but for businesses. The Kansas City marketing agency/web development shop is gamifying traditional online advertising with its new ad network, Soda Hunt, which takes consumers on online treasure hunts and gives advertisers coveted website traffic. “There aren’t any other platforms like this,” Kansas City native a...

Evaluating the effectiveness of your search engine optimization and online marketing can be a tedious task ending with no real answer. There are a few simple ways to diagnose your overall online marketing effectiveness. This simple method cannot give yo SEO is simple to learn and Google even provides you with the exact methods on ranking high on search results. It is important for business ow...

Top line Billionaire Elon Musk wrote to Twitter offering to follow through with a deal to buy the company at the originally agreed-upon price, multiple news outlets reported Tuesday, potentially ending a seven-month legal saga two weeks before the world’s wealthiest man and the social media company were set to meet in court. After months of drama, Elon Musk appears to be going through wi...

The Digital Services Act has been formally approved by EU law makers and is expected to come into force in the coming weeks. The vote approving the DSA by the Council of Ministers on Tuesday follows the earlier approval of the legislation by MEPs. The new laws (312-page / 686KB PDF) set out extensive requirements for online intermediaries over the way they moderate content posted, and police ...

A four-day work week may be one step closer to reality as over two dozen U.S. and Canadian firms join a trial to test the feasibility of a permanent switch. The trial, spearheaded by the nonprofit 4 Day Week Global, includes roughly 4,000 people employed by 28 North American firms. Eighty percent of the firms switched to a four-day week with fewer total hours, while a handful opted for half-d...