How to Make the Most of Virtual College Tours – U.S. News & World Report

Virtual campus tours, which many schools implemented initially as a way to keep up with the technological times, proved a necessity once the COVID-19 pandemic disrupted the normal flow of the college-seeking process.

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Now, college admissions and marketing professionals say virtual campus tours are a vital component of the college search. Using 360-degree video and virtual reality, colleges are able to welcome students to campus from hundreds or even thousands of miles away.

“I think virtual tours can be a great pre-screen or preview for students who have maybe never seen campus,” says Kristi Lafree, director of enrollment marketing at Butler University in Indiana, which offers a 360-degree video tour alongside supplemental videos. “They maybe want to get a gut check. They want to make sure that if they do come visit that it will be worth it.”

Hundreds of U.S. colleges now provide prospective students with web-based virtual tours, complete…

Read Full Story: https://www.usnews.com/education/best-colleges/articles/how-to-make-the-most-of-virtual-college-tours

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