Performance Max import and 6 other new Microsoft product updates – Search Engine Land

The Q4 holiday rush is in full swing and Microsoft has just unveiled 7 new updates for October.

In addition to the release of Multimedia Ads, Smart Campaigns, and a Multi-platform solution, Microsoft is pulling out all the stops with new tracking templates, markets, and shopping feed improvements.

Let’s take a look.

Performance Max import solution

Microsoft has a built-in solution within Google Import so you can duplicate your Google Performance Max campaigns as Smart Shopping Campaigns and Local Inventory Ads into Microsoft. The table below illustrates how each feature would map within Microsoft.

Requirements. There are four important things to know when using the Google Performance Max import tool.

• You need to create and import your Merchant Center store within Microsoft prior to importing your Google Performance Max retail campaign as Smart Shopping Campaigns and Local Inventory Ads.
• Ensure you have the JavaScript UET tag on your website and that it’s working correctly….

Read Full Story: https://searchengineland.com/7-new-microsoft-product-updates-for-october-388443

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