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Optimize website content to focus on specific keywords that are related to the business or niche. Search Engine Optimization is one way to increase online visibility for your business. Links help with navigating between pages on a website. Anchor text is an important detail that aid in that process. HOUSTON, TEXAS, UNITED STATES, October 20, 2022 /EINPresswire.com/ — In the process of search en...

As a business owner, you know that public relations are essential. But that’s easier said than done, right? After all, how exactly do you run a successful Public relations (PR) campaign for your startup? If you’re just starting, this guide to startup PR strategies has all the information you need to get started and essential tips to increase your chances of gaining media coverage. PR ca...

Competition research in SEO is a process of discovering your most relevant competitors and analyzing their strengths and weaknesses. This knowledge can give you a competitive edge and will help you decide whether entering the competition is worth it.  Based on the analysis of your competitors’ strategies, you can improve your own ones. For example, you may want to borrow the best methods th...

For many years designers had to visit dozens of marketplaces and pay hundreds of dollars to find the right graphics, templates, and stock photos for their projects. But not anymore! With the introduction of the subscription model, there are now many platforms that give you unlimited access to millions of design assets and resources for a single price. It sounds like every designer’s dream ...

It might not be the most fun topic when it comes to your website, but it might be one of the most important: regular maintenance. If you launch a website and then never go back and work on it, it will eventually stop working. The user experience will deteriorate over time and you won’t be able to maximize the impact of your site. As the first impression that many customers have with you...

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The American search engine Google has unveiled Android 13 Go edition for budget smartphones with new updates. The Go edition was introduced five years ago, to help the manufacturers create affordable devices with a tailored software experience. This upgraded version of Android removes unnecessary apps from the smartphone and only includes the essentials. For instance, Google’s own apps like Gma...

People say all kinds of things are ranking factors. But the truth is that Google has never confirmed most of them. This leads to a lot of misinformation and bad advice. In this guide, we’ll explore eight ranking factors that we know Google uses. Backlinks are clickable links from one website to another. In 2016, Google’s Andrey Lipattsev confirmed they’re one of Google’s strongest ranking...

You’re in your Google Ads account and notice that the all-knowing Google has some suggestions for you to “improve” your performance and raise your Optiscore. They must know what they’re doing, right? Surely it’s safe to quickly run through these recommendations and click those little blue ‘Apply All’ buttons. But watch out! Just like you wouldn’t run across the street before checking both ways,...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Netflix Gets Its Head In The Game Netflix’s ad business will reshape its priorities. For example, last year, Netflix started acquiring game studios and an explicit part of its pitch was that its ad-free model meant creators could focus on the gaming content, rather than on monetization. But now that Netflix is about t...