Red Light, Green Light – Navigating Google Ad Recommendations Safely – JumpFly PPC Advertising News

You’re in your Google Ads account and notice that the all-knowing Google has some suggestions for you to “improve” your performance and raise your Optiscore. They must know what they’re doing, right? Surely it’s safe to quickly run through these recommendations and click those little blue ‘Apply All’ buttons. But watch out! Just like you wouldn’t run across the street before checking both ways, you shouldn’t blindly accept that Google knows what is best for you and your business.

Green Light – You’re Good to Go

These items are what all recommendations should be, helpful, time-saving, and good for your account.

Remove Non-Serving Keywords

Google flags a keyword as non-serving when it has low search volume and hasn’t had an impression in over a year. Clean up your keywords, and make managing your account easier by getting rid of these non-performers.

Audience Segments

This recommendation provides you with quality, intelligent reporting on audience segments applicable to your company….

Read Full Story: https://www.jumpfly.com/blog/red-light-green-light-navigating-google-ad-recommendations-safely/

The post Red Light, Green Light – Navigating Google Ad Recommendations Safely – JumpFly PPC Advertising News first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/10/19/red-light-green-light-navigating-google-ad-recommendations-safely-jumpfly-ppc-advertising-news_2022101933784.html

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