How The Netflix Ad Biz Changes Things; Web 3 Attribution, Here We Go – AdExchanger

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Netflix Gets Its Head In The Game

Netflix’s ad business will reshape its priorities.

For example, last year, Netflix started acquiring game studios and an explicit part of its pitch was that its ad-free model meant creators could focus on the gaming content, rather than on monetization.

But now that Netflix is about to go AVOD, that pitch could change.

Mobile gaming, after all, is both a huge ad revenue channel and advertiser vertical (one that both YouTube and Amazon feast on).

Password-sharing enforcement is another example of how an advertising mindset is creeping into Netflix HQ.

Netflix long turned a mostly blind eye to password sharing because it wasn’t worth prompting unsubscribers. But if ad revenue goes up, Netflix could crack down on password sharing. Some password sharers will no doubt pony up for their own premium accounts, but price-conscious folks now have the option to subscribe to the…

Read Full Story: https://www.adexchanger.com/ad-exchange-news/thursday-20102022/

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source: https://news.oneseocompany.com/2022/10/19/how-the-netflix-ad-biz-changes-things-web-3-attribution-here-we-go-adexchanger_2022101933776.html

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